Now that you have fastened your seatbelt and prepared for a wild ride through the Holiday Season, it’s time to decide how you will manage your website’s content.  There are many Content Management Systems (abbreviated CMS) to choose from but very few are as effective, easy and inexpensive (free) as WordPress.

I know you’re already scratching your head and tilting it to the side with your eyebrows scrunched.  What the heck is CMS and why do I need one anyway?

Simply put, a Content Management System is a collection of procedures that work together in a collaborative environment.  Whether manually or computer driven, these functions are designed to:

• Allow several people to easily update their website

• Regulate access to stored data based on user roles (i.e. viewing, editing and publishing)

• Simplify storage and retrieval of data.

Now that you understand the general purpose of a CMS, let’s focus on WordPress and its impressive resume.  WordPress is an open-source software which makes it free of cost.  Say that with me…FREE…FREE…FREE.  Unlike copyrighted software with its initial cost and licensing fees, open-source software is available in source code form to users who can study, improve and distribute it freely.

A 2008 report by the Standish Group suggests that open-source software has cost vendors $60 billion, which also means it is SAVING everyone else $60 billion.

Still feeling incredulous?  Is your jaw still hanging wide open?  Well close your mouth and open your eyes.  Just like your favorite super hero, WordPress is here to save the day. Here’s how:

WordPress is….

• FREE, FREE, FREE! (Need I say more?)

• User friendly.  Experience is merely an added bonus in regards to WordPress.  Most hosting companies provide WordPress with a single click of your mouse and  from there, it is easy to navigate and even easier to use.

• Exciting.  You will never get bored with the look and appeal of WordPress.  If you don’t like the themes/templates that come with the default software, you can scour the internet for others and download them directly to your PC or Mac.

• Diverse and Functional.  WordPress plugins provide an unimaginable realm of possibilities and can be easily and quickly installed.

• Law Abiding.  WordPress follows all Web Standards and keeps you compliant to the rules.

• Search Engine friendly.  Pinging and tagging will not be an issue as WordPress uses a variety of functions that make it search engine compatible.

• Widely accepted.  WordPress is used by more than 1% of all websites on the Internet.  Thus providing a large, global community from which you can seek support and advice.

The internet is an infinite dimension that will forever intrigue our thoughts and influence our lives.  Despite the fact that there is usually something new and improved that trumps whatever had previously topped the market, WordPress is holding strong and growing with technology. WordPress is where it’s at and WebChiqueMarketing can help you get there ahead of the next guy.