As a search engine marketer I have found myself in the position of also having to be a website project manager due to my clients consistently requesting my pay-per-click or search engine optimization services only to find that their website is not search engine friendly.
In today’s world, there is no room for websites that are not search engine friendly. Google has become a monopoly because they make people’s lives easier. So if you think people are going to remember your domain name and enter it directly into their web browser, you are wrong. They will enter whatever they can recall off the top of their jam packed memory into the Google search in their toolbar and browse the results.
So, what does this mean for clients looking for a website developer? You need to know the following:
1. No matter how appealing a website developer’s portfolio is, make sure the websites are search engine friendly
2. Ask the developer how they build their websites knowing that websites built in flash or tables are not search engine friendly, CSS is the best option for everyone
3. If your website is designed to deliver leads….put a lead form on the homepage and while you are at it, every page of your site. People are lazy, make it easy for them to request your services!
4. Be knowledgeable. The world of internet marketing is a lucrative one in a time of recession, so everyone is trying to get into it. To be sure that you have a credible web developer, ask for references of people who have obtained search engine results from their websites.
5. Learn how to read Google Analytics reports, they are a website owner’s best friend!
As a search engine marketer who has helped many clients redesign their website in order to support their search engine marketing goals, I have developed a team of designers and developers who can create search engine and conversion optimization friendly websites that will drive visitors and more importantly, leads to your business. For more information on how we can help you achieve your goals please email me at tiffanytnttobol@gmail.com.
Other variant is possible also