The Road Less Traveled
It is rare to be a female in the world of internet marketing so many people often ask me how I became involved in this line of work. I think my resume best tells the story of how I accumulated knowledge in this arena and eventually made it my career.
Keep in mind I did not say it was a good or even interesting story, just a story…
PROFESSIONAL EXPERIENCE
Mad 4 Marketing, Fort Lauderdale, FL
Interactive Marketing Director July 2008 to October 2009
• Oversee all hosting and network solutions for Mad 4 Marketing clients
• Manage Google and Yahoo ppc marketing campaigns and associated landing page strategies
• Manage all website design, development, organization, and SEO strategies
• Create social media campaigns using facebook, twitter, and other popular social networks
• Company lead on email marketing strategies
• Implement client conversion optimization strategies, A/B testing, analytics, and lead generation strategies
• Mad 4 Marketing interactive clients include: Altman Management Companies, Bank of Florida, Baptist Medical Plazas, Broward College, Florida Institute for Periodontics and Dental Implants, Gross & Telisman, NCI Medical, Regent Bank, and European Wax Center
Deep Blue Computers, Fort Lauderdale, FL
Director of Marketing February 2008 to July 2008
• Implemented Search Engine Optimization and Conversion Optimization strategies for small to medium sized businesses to generate website traffic and leads
• Managed 2 web designers, 1 copywriter, a programmer, and a sales director
• Served as project manager for 6+ clients that paid $1000-$2500/month for internet marketing services
• Created and managed client pay-per-click advertising campaigns
• Served as the liaison for art direction between the client and web designers
• Managed all client copywriting for website content, blogs, press releases, and emails
• Researched latest trends in internet marketing such as social media, iPhone applications, gadgets and widgets, and created strategies to add them to our available services
Oxonia Insurance Group, Plantation, FL
Director of Marketing 2006 to May 2008
• Oversaw all aspects of 7 company websites including design, copywriting, technical functionality, search engine optimization, conversion optimization, analytics, click-to-chat and click-to-call
• Managed 3 employees and a $100,000 Monthly Marketing Budget for internet marketing activities
• Spearheaded Yahoo and Google pay-per-click campaigns including keyword analysis, ad content, landing page creation, and conversion optimization
• Managed Search Engine Optimization including directory submissions, sitemaps, technical optimization, content management, and keyword analysis
• Oversaw conversion optimization strategy that doubled lead generation for the call center
• Created Email Marketing campaigns sent to lead database, increasing inbound calls by 200%
• Produced all necessary marketing materials for proprietary health plans to include brochures, replicated websites, member handbooks, and id cards
• Negotiated strategic marketing partnerships with affiliates who produce large amounts of organic traffic
• Implemented a Commission Junction affiliate marketing program
• Analyzed performance of all internet leads through direct queries on the SQL database
• Lowered company cost per acquisition from $200 to $95 in 6 month time period
• Project managed and wrote specifications for technical integration needed for internet marketing activities
Housing and Development Software, Weston, FL
Marketing Supervisor 2003 – 2006
• Produced creative marketing materials including brochures, handouts, advertisements, presentation folders, business cards, and tradeshow displays
• Renovated company website, created company intranet, and produce html marketing e-mails and newsletter
• Created marketing proposals as part of software sales process, working with management and IT
• Maintained potential client databases and produce mass marketing campaigns for new products
• Researched and secured strategic advertising and sponsorship opportunities
• Central point of contact for all company partners; planned and created all joint marketing ventures
• Created and distributed all company press releases
• Represented company at all nationwide industry tradeshows and oversaw preparation for same
• Organized annual technology conference including coordinating all aspects of agenda , hotel, meals, and entertainment for 200+ conference attendees
• Created Flash product demos and multimedia presentations using Camtasia Studio
• Maintained marketing budget as well as sales forecast and meet 2.5 Million Sales Budget Annually
• Analyzed sales statistics and produce sales reports
Online Vacation Center
Staff Accountant 2002 – 2003
• Processed/reviewed financial transactions to manage cash flow
• Developed and maintained databases to control work flow and inventory
• Coordinated with suppliers to set up groups for promotional sales
• Developed e-mails for marketing utilizing proven conversion optimization techniques
• Updated website with current promotional offers using search engine optimization tactics
EDUCATION
University of Texas at Austin 1998 – 2001
Bachelor of Arts – Psychology with concentration in Business
TECHNICAL SKILLS
• Accomplished understanding of Google Adwords, Microsoft AdCenter, Google Analytics, WordPress, CAN-SPAM Email Compliance
• Ability to read and write html code
• Proficient in Microsoft Access, Excel, Power Point, Word, Outlook, Publisher, Project, ACT, Salesforce, Camtasia Studio, and Adobe Acrobat Professional
• Working knowledge of Adobe Creative Suite including Illustrator, Photoshop, and Dreamweaver
