SEM Services

Search Engine Marketing Services

Search engine marketing services are provided to clients on a retainer basis. As follows is the list of the search engine optimization services which are available for use on a month to month basis.

Natural Search Consulting

The goal of this consulting effort is to improve natural (organic) results within major search engines such as Google, Yahoo, and Bing. Natural results equate to free traffic, thereby reducing your acquisition cost for new customers. At least 75 percent of Search Engine web page results are generated by engines that base their findings on an Algorithmic / Natural Search method.

This program includes:

  • Keyword Research
  • Optimization of title and meta tags on all website pages
  • Suggest content optimization changes where applicable
  • Suggest architectural optimization changes where applicable
  • Addition of an html Sitemap for the category structure of the website
  • Review the website for crawling hindrances, pages not found

2nd Generation Submission Program

Google says “By using Sitemaps to inform and direct our crawlers, we hope to expand our coverage of the web and speed up the discovery and addition of pages to our index.” This program not only assists in finding deep content on your website, it also provides insight into how Google sees your site. Yahoo offers a similar program with their Yahoo Site Explorer.

This program includes:

  • Creation of an XML Sitemap that is manually uploaded to Google and Yahoo
  • Metatag verification for Google, Yahoo, and MSN
  • Review of crawl errors, index errors, unreachable URLs, URLs not followed, URLs timed out, and URLs restricted by robots.txt
  • Review of query stats, crawl stats, page analysis, and index stats
  • Benchmark of total pages indexed

Directory Program

The Directory Program is a critical component of Natural Search and the Google Algorithm because the directories are crawled by Google. Directories are regarded as authoritative hubs on the Internet.

Link Building Program

Link building is one of the key components for success in developing natural search engine rankings

  • Benchmark current back links in Google, Yahoo and MSN
  • Benchmark Google Page rank and Alexa score
  • Identify paid directory listing opportunities, detailed cost and submission instructions for each
  • Social Media Profiles
  • Research free linking opportunities
  • Make hand submissions to appropriate website
  • Identify paid linking opportunities, detailed recommendations
  • Identify website that should be pursued for links (website and contact info)

Blog Setup and Training Program

Corporate Blogs are a powerful medium for company news and communication. This keyword rich content can be optimized to rank well within Search Engines. A commitment to quality blogging can provide a new stream of visitors to your website. We will assist in the basics of blogging and educate your team to run a successful and optimized Blog.

Deliverables:

  • Blog Submissions – Content writing based on industry research and keyword analysis.
  • Update Scheduling

PPC Management and Consulting Program

Google AdWords and Microsoft Search Marketing are the leading PPC Engines. Advertising through this channel provides an efficient medium to attract qualified visitors to a Web site. PPC advertising is open to the public. Well managed and optimized campaigns have a higher likelihood of success. We specialize in the intricacies that will increase your ROI on PPC campaigns.

Deliverables:

  • Bidding Tactics
  • Ad Copy Tactics
  • Day Parting Tactics
  • Keyword Grouping Strategies
  • Landing Page Strategies
  • Monthly Campaign Performance Reports
  • Click Fraud Monitoring

Conversion / Analytics / ROI Consulting Program

Driving visitors to your website is the first step in achieving online success. What happens to those visitors once they reach the website is what drives your return on investment. Through a process called conversion optimization we will increase the number of website visitors that turn into leads thereby increasing your return on investment.

Deliverables include:

  • Addition of Website Analytics
  • ROI Package Review
  • Website Design for Conversion
  • Custom Conversion Pages
  • A/B Testing (Ad Copy and Landing Pages)

Google Analytics Setup

Google Analytics is one of the most exciting products from Google since AdWords. It is a free analytics program that is extremely robust. It can be used on any Web site or Blog. Google Analytics can provide valuable conversion information that can be used with almost any online marketing channel. It even has the ability to show conversion data for natural search.

Deliverables:

  • Initial Setup
  • Addition of code to the website to allow for tracking of every page
  • Goals Setup for Conversion Tracking
  • Linking of Google Adwords campaigns to analytics

Web Position Reports

Web position reports will be provided at the end of each month to demonstrate:

  • Number of visitors from natural search, pay per click campaigns, and other SEM campaigns
  • Conversion of visitors to leads
  • ROI Analysis
  • Navigational paths of visitors throughout your website