Tag Archives: ppc marketing

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Pay Per Click Marketing: Quality Matters

One thing that we can gleam from the success of Google is that they are clearly smart people that make intelligent decisions. One of these intelligent decisions includes the introduction of the quality score to ppc advertising several years ago. The idea: for every keyword…


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It’s my Marketing and I Can Wear Leggings if I Want To!

I admit it; I am addicted to wearing leggings.  After my friends held an intervention to let me know that leggings are not always acceptable attire, I started to realize how my addiction to leggings resembles my client’s affinity for pay per click (PPC) marketing.…